FAQs: Should you stage your ex-rental property?
If you are a landlord or investor, and have a vacant ex-rental property which you’re considering selling, don’t leave it empty or part furnished. Industry experts predict a buyers’ market during 2025, so making your property as attractive as possible is more important than ever. At The Property Presenters we are experts in transforming vacant pre-tenanted investments into desirable homes.
The Power of First Impressions
When it comes to attracting potential buyers first impressions are everything. A buyer needs to feel like they have come home the minute they walk through the door. Often, ex-rental properties appear tired and shabby, and have odd bits of unwanted furniture left behind.
A well-staged property feels warm and inviting and gives the impression that the property has been cared for and well maintained. It doesn’t look like a distressed sale, so potential buyers are less likely to offer way below the asking price.
Some people believe that an empty property looks bigger, but this is a myth. Carefully selected and correctly sized furniture gives allows buyers to see scale, and envisage their own furniture in a room.
Home staging makes a property stand out from its competition in online listings. Actual staging, as opposed to CGI’s, enhances a buyer’s senses and justifies higher asking prices by showcasing the property's full potential and reduces time on the market by attracting interest more quickly.
The Numbers Don't Lie
Studies, including our own, have shown that staged properties can sell up to three times faster than non-staged ones. Here are a few of our examples:
Grade II Listed building in London, EC1R – 2 reception rooms & 3 bedrooms – Fully staged – Asking price: £1.35m - Asking price offer received within 24 days of staging & launch.
Victorian maisonette in London, N1 – Three storey & three bedrooms – Fully staged for overseas vendor – Asking price: £1.3m – Multiple offers received & accepted £50K over asking price within 3 weeks of staging & launch.
Semi-detached family house in Hertfordshire, SG4 – 2 reception rooms & 4 bedrooms – Fully staged for overseas vendor – Asking price: £625k – Multiple offers received & accepted £10K over asking price 12 days after staging & launch.
Is It Worth the Investment?
Whilst staging does involve an upfront cost, it's important to view it as an investment rather than an expense. The potential for higher sale prices and quicker transactions often outweighs the initial outlay. Look at it as a vital part of your property marketing!
The Property Presenters Approach
At The Property Presenters, we have many years of experience understanding target markets and we stage accordingly. Every property is unique, and we treat the as such.
Owning all our inventory allows us to select the right furniture and dressings to showcase every client’s property to its full potential, highlighting the best features and our keen eye enables us to deflect from any potential perceived flaws.
In a market where every advantage counts, staging your pre-tenanted property will provide the edge you need. Remember, the cost of staging is always less than your first price reduction. It's an investment in your property's future success. Contact The Property Presenters today and let’s create a space that prospective occupants will be eager to call home.